VAN GOGH’S BEDROOMS MARKETING MASTERPIECE

LEO BURNETT AGENCY, AIRBNB AND CHICAGO ART INSTITUTE WORK TOGETHER TO PROMOTE VAN GOGH’S EXHIBITION. THE RESULT? AN INCREDIBLE SOLD OUT IN A FEW WEEK.
THEY RECREATE VAN GOGH’S ROOM AND IT WAS POSSIBLE TO SLEEP IN THANKS AIRBNB. WOULD YOU LIKE TO SLEEP IN A WORK OF ART? THIS IS A GREAT experiential marketing INSPIRATION. I lOVE IT!
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